Owner, Founder, Chief Cookie Officer at Snackadabra
Memories of food are inextricably woven into our childhood memories and are some of the strongest memories most of us have. The holiday season is particularly full of nostalgic, food-related memories.
Personally, I will never forget Christmas Eve sundaes. Instead of dinner, my family would skip right to dessert: a sundae buffet with maraschino cherries, assorted ice creams, whipped cream (out of a Cool Whip tub, of course), hot chocolate and caramel sauces and red and green Jimmies. I lovingly remember those sundaes – always better looking than their over-the-top-sweetness that inevitably resulted in a Christmas Eve stomach ache. But mostly I remember my mother putting the finishing touches on the Christmas tree while we six kids sat, in it’s and the television’s combined glow, watching “It’s a Wonderful Life” for the umpteenth time.
Other childhood food memories: pulling a soggy peanut butter and jelly on white bread out of a plastic sandwich bag in the school lunchroom; the thrill of hot campfire flames while roasting marshmallows, dipping a grilled cheese into a bowl of Campbell’s Tomato and Rice Soup on a cold, winter night, Friday night pizza and the taste of charred Acrylamide as Mom routinely left the Ellio’s in the oven for five minutes too long… And who can forget, the texture of a milk-soaked cookie crumbling in your mouth at bedtime?
Michelle Silberman, Founder, Owner, and Chief Cookie Officer at “Snackadabra” certainly can’t. She has built her food business on precisely that last memory.
Michelle was a 12-year old, 7th grader when she and her best friend, Dana, came up with Snackadabra’s flagship treat – the Cookie Cup. “Kids love cookies and milk, why not make a cookie that actually holds the milk?”, she thought. Ten or so years later, give or take, while enrolled in an entrepreneurship class at Drexel’s Close School for Entrepreneurship, she and her classmates are tasked with the assignment to invent a Start-Up business. Remembering her cookie cup idea, Michelle pitches it to her classmates who then choose her idea as their group project. That afternoon, after class, excited, she returns to her dorm room kitchen and begins experimenting, late into the night and into the following days, weeks and months, until she perfects the recipe that forms the basis for today’s cookie cup.
As an entrepreneur, Michelle is particularly good at telling the story of the birth of the Cookie Cup and her business. She understands intrinsically the power of a good story to create connection and to illustrate the basic human need to share a history. And food is a link that connects and crosses generations, cultures and divides.
In Michelle’s story, the Cookie Cup is not just a tasty vessel that can hold any sweet treat – ice cream, fruit, liquor, whatever you desire. It is a receptacle that holds the memories of a young girl and her best friend, dreaming up a clever way to enjoy their favorite childhood snack. Today, the narrative continues, with our protagonist, Michelle, as a young, 26-year old entrepreneur running a successful business that employs both a professional staff and a kitchen staff who still bake every single cookie cup by hand, using only natural and whole ingredients.
Snackadabra’s Cookie Cups are the perfect new tradition for you to share with your friends, family and loved ones this holiday season. Cozy up and enjoy some Hot Spiced/Spiked Cider in a Pumpkin Cookie Cup on Christmas Eve or fill a 24K Rose Gold Cookie Cup with a shot of Veuve Clicquot to toast in the New Year. Or like my family, create a cherished holiday memory by including Cookie Cups on your Christmas Eve sundae buffet bar.
For more information or to order Cookie Cups, visit www.chocamo.com.