This is the story of Anne Cecil, a Punk Rock Girl who grew up to be a Punk Rock Entrepreneur. Anne is the founder and visionary behind Roxannelava Shoes.
Anne is a Maker and ambassador for the DIY movement. As a child of two working parents, Anne was a latchkey kid who filled her time making things. Her dad was a Pediatrician and her mom, a Child Psychiatrist for the Philadelphia School system. A product of World War II England, her mom learned needle work and knitting as a child. She carried on with these skills throughout her life and taught Anne how to knit at the age of 3. Knitting came easy for Anne. With a visual mind that thinks in three dimensions, she has always had an interest in how things are made – figuring things out by taking them apart and putting them back together again.
Anne grew up in Lower Merion, Pennsylvania, and as a teenager in the 1970’s, she was heavily influenced by the Punk Rock Movement – not only by the music and fashion, but also by the ideology. DIY was the battle cry of punk rock. Self-reliance, independence and non-conformity were the name of the game. Punk rock groups booked their own venues, silk screened their own posters and taught themselves how to play the guitar (after all, you only need to know 3 chords to be in a band.)
South Street was the center of the Philly Punk scene. As a young adult and teenager, Anne would ride Septa into Philadelphia to see The Rocky Horror Picture Show at the TLA at midnight, shop at the punk rock retailer, Zipperhead, and see her favorite bands – The Ramones, Blondie and Joan Jett and the Runaways – at all-age shows. Punk Rock was anathema to the conservative Reagan-era and reflected Anne’s liberal world-view. She was drawn to its DIY attitude and her English ancestry (her mother is 1st generation American and her father’s family traces back to the English statesman, William Cecil) manifested itself in an affinity for punk.
Anne went to college at Drexel in the early 1980’s where she studied Design & Merchandising. She became a hat maker, a web designer and ultimately, a professor and program director of D&M at the Westphal College of Art and Design at Drexel. Anne frequently travels to the UK – to teach, to see friends and to visit family haunts. In the summer of 2014, while in London, she enrolled in a shoe making workshop at Prescott & Mackay Shoe Making School where she learned how to make sandals from component parts using the cement construction method. (If you are interested in learning more about this type of shoe construction, watch this fascinating video).
In 2015, she was awarded a Westphal Faculty Development Grant. She used the grant money to attend an intensive, 7-day fashion pump-making course in Ashland, Oregon. For further practice, she combined a favored handbag and rescued shoe components into a new sandal. (pictured)
The following year, she attended a national shoe symposium, where she not only met small batch suppliers who would sell materials to businesses as small as hers’ but also, where she discovered a basket of vintage shoe lasts (a mechanical form in the shape of a human foot). Included in this basket, was a size 7 last (Anne’s size) from the 1980’s. (below)
Inspired by the retro last, Anne decided to make a pair of mules. As she wore the metallic orange stunners, people stopped her on the street to ask, “Where can I get those shoes?” Anne realized that there was a desire for this show-stopper shoe. Not only was it gorgeous, but it was incredibly comfortable, made entirely from hand and built to fit your foot. From her friend and owner of the site Shoedo.com, Georgine Kim, she was able to secure the complete size range of this last and on July 1, 2017, Roxannelava was launched.
As a small hand-made brand, Roxannelava embodies the punk tenet of individualism. As Joe Strummer said, “I will always believe in Punk Rock, because it is about creating something for yourself.”
Anne is concerned with social and environmental issues such as sustainability; she uses excess furniture ends from a local furniture maker to construct many of her shoes. And she believes in animal rights: if you are going to kill an animal to make a pair of shoes, then use all of the animal’s hide, even the imperfect parts.
There is beauty and visual interest in leather that contains scars, wrinkles and veins, just as there is something raw, elemental and true about punk rock music. Punk fashion featured imperfect clothes – torn, cut, and held together by safety pins and duct tape. Construction and the bones of a garment were not disguised by expert sewing and hidden seams; rather they were highlighted. With flaws, mistakes and imperfections, comes authenticity. And authenticity is valued above all else in punk rock. Anne Cecil’s Roxannelava shoes are authentic and painstakingly made by hand, using materials that revel in their imperfections.
According to Joey Ramone “punk is about real feelings. It’s not about, ‘yeah, I am a punk and I’m angry.’ … It’s about loving the things that really matter: passion, heart and soul.” There is a lot of passion, heart and soul in Roxannelava shoes. That is for sure.